The concept of night markets originated in Asia and has expanded through the Chinese diaspora. California has emphasized the success of night markets like the popular 626 Night Market and Foodieland. These food fests are much different from Friday Night Munchies because they are run by promoters and have become commercialized.
“Compared to Foodieland, the prices are a lot better,” said Jesus Hernandez, a San Diego resident. “I am more about supporting small and culturally oriented businesses, plus this market feels more homey.”
Customers no longer have to break their banks for parking, entrance fees and overpriced food to venture out and find cuisines such as Filipino food, birria and soul food.
“Friday Night Munchies is my home,” said Gonzalez, owner of Charlie’s Birria. Photo by Ryla Manalang / el DonFranz Giron, founder of Lutong Pinoy OC is “hooked” on Charlie’s birria. Photo by Ryla Manalang / el DonThe Abundice family goes back for a second crepe after trying the first. Photo by Ryla Manalang / el DonElenita De Jesus buys a pair of handmade earrings. Photo by Ryla Manalang / el DonDerrick Bobbitt, founder of The Situation Catering is nicknamed “Beanz the Butcher.” Photo by Ryla Manalang / el DonThe market started with 3-5 vendors but now have about 60. Photo by Ryla Manalang / el DonFounder of Lutong Pinoy OC, Franz Giron (left) first started as a merchandise vendor selling bath bombs and soaps. Photo by Ryla Manalang / el DonAngel Garcia munches on loaded fries as he waits for his family to meet him with different foods. Photo by Ryla Manalang / el DonThe @friday_night_munchies account sits at 25K followers. Photo by Ryla Manalang / el DonChelsea Caldera enjoys a sweet treat on Friday night. Photo by Ryla Manalang / el DonThe founder of Friday Night Munchies, Daniel Figueroa started off as a vendor himself selling concha ice cream sandwiches. Photo by Ryla Manalang / el DonBoys night is spent at Friday Night Munchies. Photo by Ryla Manalang / el Don
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Ryla Manalang
