24-Hour Plump Bump

**Plop** / The InstaBreast process allows women a impermanent bust enlargement. / Photo illustration by Liz monroy / el Don

New breast procedure gives women a larger cup size without permanence

By Jasmine Williams

The newest fad in the cosmetic surgery world promises instantly larger breasts for one day. The 20-minute procedure temporarily enlarges and then deflates them after 24 hours.

Coined in the media as “vacation boobs,” the procedure was created by Dr. Norman M. Rowe, a New York City plastic surgeon.

A saline solution is injected under the breast tissue and absorbed by the body throughout an entire day, after which the breasts will lose volume and return to their natural shape and size.

Rowe calls it InstaBreast due its immediate results. Fast solutions come with a large price tag, however. According to ABC News, the procedure can cost patients between $2,500 and $3,500, depending on how large of a cup size they want. In comparison, the average cost for a breast implant surgery is between $5,000 and $10,000.

“It [InstaBreast procedure] shows a woman what a breast implant, breast augmentation, may do for her and help her decide if she wants to go ahead and have the procedure done,” Rowe told the The Doctors Show.

Women are given the chance to try out the procedure, giving them results similar to breast implants without fully committing to an invasive augmentation.

Although the instant results are not permanent, 18-year-old SAC freshman Melissa Garcia thinks they are a little too much. She laughed at the idea of the InstaBreast, saying she wouldn’t be interested because she is content with what she has.

While much less serious than a regular augmentation, the InstaBreast still comes with health risks.

“Any time you enter or break the skin you run the risk of infection,” said Santa Ana College physician Reneé Yocam, “so for a night of fun you run the risk of possibly losing your breast or if the infection spreads to your system you could die.

If they inject into a [blood] vessel that would also be pretty scary.”

She noted that a potential problem with bruising or injecting air is that these can possibly form an embolism.

Yocam warns that making sure the facility is reputable and the physician performing the procedure is competent is just as important.

So far, the only side effect experienced by patients is minor bruising of the breast, Rowe told ABC News.