November 20, 2012
1 min read

Consumerism distorts the holiday season

The holiday season is nowhere near, yet stores like Target have already started airing commercials on television showing snow, Christmas lights and a giant bull terrier carrying a gift bag promoting the Holiday season.

Each year Holiday ads come out progressively earlier. Both Halloween and the November elections didn’t hold back stores from airing their first Holiday ad of the year in October.

Over the past years retailers have forced new generations to forget about what Holidays like Christmas are really about and transformed them into a consumer season.

With a rough economy, retailers are trying to put themselves out there to get as much money as they can. But they have to respect the original intent of why we celebrate the Holidays, especially Thanksgiving since a lot of people decide to camp outside of retail stores for black Friday instead of spending time with their families on Thanksgiving.

The older generations should try to reduce the exposure of media to the new generations by limiting their time in front of a television set or a computer and their cell phone usage that way the Holidays don’t end up turning completely into a consumer season in the future.


Previous Story

Dons lose big in key to county game

Next Story

Dine in, not out, this Thanksgiving

Latest from Blog

Fashion department flourishes in temporary studio

The moment Seraphina Torres first stepped into Santa Ana College’s new fashion studio, equipped with industrial-grade sewing machines, piles of fabric, and large expanses of working space, she knew she had come

Inside el Don’s 2025 Immigration Issue

Download the Special Issue: Immigration Vol. 103 Issue 1 Letter from the editor After grabbing lunch with a close friend, we headed to the June 11 protest against the raids by Immigration

Talk to us! We’re community reporters

Reporting on sensitive issues is always a struggle. There are a lot of ethical questions that need to be addressed. El Don’s staff has struggled to properly document historical moments happening in
Go toTop