Kardashian Kraze Hits the Apple App Store
By John Olivares
Keeping up with the Kardashians just got a whole lot easier, for $2.99 a month.
Kim Kardashian West, Khloe Kardashian, Kendall Jenner and Kylie Jenner are offering fans an even deeper glimpse into their lives through personal media apps and websites. Kourtney Kardashian’s app and website will be next to come.
The Kardashian and Jenner daughters promoted their new set of mobile applications and websites at the Apple Store in New York Monday.
Each app will highlight the sisters’ individual interests. Kim’s will feature fashion and selfies. Kendall will show off her adventures. Kylie will feature makeup tutorials. Kourtney will focus on being a mom and Khloe will focus on fitness.
The main purpose of the ladies’ sites and apps is for fans to get access to behind-the-scenes videos, tutorials, diaries and tips, and will enable users to follow their whereabouts, ask them questions and sign up for events and giveaways.
The app is free to download but requires a sign-up subscription for full access. A free seven-day trial is available, but after that period, users are automatically charged for usage. The website form of the app will offer a mix of free and exclusive content.
These apps give fans a personalized view of the Kardashian lifestyle; more so than snapchat and instagram by focusing on individuals.
Given the continual stream of Kardashian-Jenner content on social media, tabloids and television sets, it is going to be interesting to see what these apps focus on.
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